Articles & Case Studies
Learn more about what makes The Wine & Cheer Cart the best shopping cart for wine and liquor stores!
Liquor Store Shopping Cart Featured in NC Observer
In February of 2020, The NC Observer featured The Wine & Cheer Cart in thier article that describes the care free shopping experience created by the cart and how it promotes the Zeigarnik effect to influence purchasing behavior by creating intentional focus on the uncompleted task of filling its “open rings.”
Wine Shopping Cart Featured in Bergen Magazine Article
In March of 2020, Bergen Magazine featured The Wine & Cheer Cart in thier Culinary Section. The article addresses the concern: “How annoying is it when you’re at a liquor store and the glass bottles roll around the cart and nearly shatter?”
The Wine and Cheer Cart: The Next Great Retail Invention
In December of 2019, The Beverage Journal published an article featuring The Wine & Cheer Cart entitled THE WINE AND CHEER CART: The Next Great Retail Invention? Download the entire article here or visit www.beveragejournalinc.com for more information.
Case Study: Big Red Liquors
Big Red Liquors is Indiana’s largest beer, wine, and spirits retailer and they have been serving Indiana responsibly for over 40 years. In December 2019, they conducted a case study in four of their busiest stores to see if The Wine & Cheer Cart could help them sell more bottles of wine and liquor. During the study, they were able to determine that their customers who used a shopping cart bought more than twice than their customers who did not use a cart. They were also able to determine that, when presented with The Wine & Cheer Cart, their customers more than doubled their percent Cart usage! CONCLUSION: At Big Red Liquors, The Wine & Cheer Cart helped sell more bottles! Download the findings here:
Shopping Carts Made for Liquor Stores Featured in Wyckoff Living Article
In July of 2020, Wyckoff Living Magazine featured The Wine & Cheer Cart in an article that describes the process that led Charlotte and Tom Santolli to the invention of their unique shopping cart that cleverly prevents breakage and promotes higher liquor sales.
Best Liquor Store Shopping Cart Featured in Bergen Record
In February of 2020, The Bergen Record featured The Wine & Cheer Cart in thier Better Living Section. The article describes the simplicity of the invention and the genius of the rings that prevent breakage.
Shopping Cart Perfect for Wine-Lovers
Food Writer for NorthJersey.com, Rebecca King’s article that was published in the January 22nd, 2019 edition of The Bergen Record, Northern NJ’s premiere newspaper. Read the full article on www.northjersey.com or click the button below.
Case Study: Exit Survey of Customer Purchase Behavior
In April of 2019, we surveyed 200 customers at a major retail brand liquor. Without being coached or coerced, they were given the opportunity to use The Wine & Cheer Cart or a traditional shopping cart to shop. After checkout, we asked them why they chose the new cart over the “traditional” version and we counted the number of bottles purchased by The Wine & Cheer Cart users. The numbers were impressive.