Can a Shopping Cart Increase Your Liquor Store Sales?
We think so! In fact we designed our cart with various Gestalt Principles in mind. The Gastalt principles of grouping are a set of principles in psychology, first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects, a principle known as Prägnanz, or "good figure." This phenomena is one of the reasons why the video game Tetris was so addictive in the 1980s!