We invented a shopping cart
that helps sell more wine.
Introducing the World's Most Innovative Shopping Cart
Can a Shopping Cart Increase Your Liquor Store Sales?
We think so! In fact we designed our cart with various Gestalt Principles in mind. The Gastalt principles of grouping are a set of principles in psychology, first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects, a principle known as Prägnanz, or "good figure." This phenomena is one of the reasons why the video game Tetris was so addictive in the 1980s!
Our customers love The Wine & Cheer Cart and we saw a marked increase in sales at the stores that use it.
Big Red Liquors is the largest retail liquor store chain in Indiana, operating 57 stores throughout the state. Learn More.
Benefits
Virtually Eliminates Breakage
The Wine & Cheer Cart was designed to hold up to 16 bottles of various sizes upright in the cart without rattling or slippage. This helps to reduce cart related breakage by up to 98%!
Built with Brain Science in Mind!
Our cart's patented design is the only cart in the world where Shoppers report that they felt compelled to buy more bottles of wine or liquor. That's EXACTLY what we wanted them to feel!
Compels People to Buy More Bottles
The secret is in the safety rings. While they do help keep the bottles from clanging together, they serve another purpose. It is in people's compulsive nature to want to "fill" them.
Why do you need the Wine & Cheer Cart in your store?
Check out the full Wine & Cheer Cart Explainer Video to see how we developed it and why it is the BIGGEST breakthrough in shopping industry technology since the invention of the shopping cart!
It don't mean a thing,
if you ain't got them rings!
Behavioral Science
The human brain seeks out order and symmetry. Shoppers reported that they felt compelled to fill the rings with more bottles.
The Zeigarnik Effect
The Zeigarnik effect is used to influence purchasing behavior by creating intentional focus on the uncompleted task of filling “open rings.”
Convertible Top Basket
Our Safety Rings are hinged and perfectly balanced to move easily out of the way when you need to fill the top basket with a large item.
Virtually No Breakage
Bottles will stand upright and will not rattled around or hit each other. Less breakage in the store means more money in your pockets.
The Power of Patterns
Humans are pattern-recognition machines and many studies suggest that we don’t like incomplete patterns. Our nature is to fill the rings.
Multiple Configurations
Our team can design multiple variations of The Wine & Cheer Cart to meet the specific needs of your business or facility. Call us today to discuss options.